|Case study 13: Taupukas awareness campaign|
Campaign to raise energy awareness in the residential sector
Summary of the case
Based on the situation of the Lithuanian energy sector in 1997, the idea emerged to raise awareness of energy saving issues in the residential sector in Lithuania. The main idea was to implement an advertisement campaign, revealing the benefits of energy and water reservoir saving. Including Phare programme it was decided to develop a five-year strategy to raise awareness of energy efficiency. For implementation strategy measures ‘Taupukas’ was cre-ated (in English - ‘saver’ in diminutive suffix).