Instrument: Climate change pledges

Best Practice Guide to Designing and Operating Climate Change Pledge Schemes
Commissioned by DEFRA
The project has explored how existing schemes work in order to identify current best practice and understand how pledge schemes can operate more effectively in the future. http://www.decc.gov.uk/assets/decc/what%20we%20do/global%20climate%20change%20and%20energy/tackling%20climate%20change/ind_com_action/bpg-climate-change-pledge-schemes-rev160608a.pdf
 
Turn Down. Switch Off. Recycle. Walk. CHANGE
European Commission
Example of school pledge campaign. http://ec.europa.eu/clima/sites/campaign/pdf/toolkit_en.pdf