2.1.1.6

There are two different types of behaviour that you can target with your programme. Ideally, you would want to influence both types of behaviour to achieve the maximal impact. The choice to target either one or both behaviours has implications for the tools and instruments you need to use (see Step 8: Select and adapt your instruments and  Step 10: Engage your Target Group for examples).
 
The two types of behaviour
Quality: 
4
Importance: 
4.42857
Serial-ID: 
2
Syndicate content