Individuals may find it difficult to change if their environment does not support the change. Durable change requires a larger change in the social and technical organisation of everyday life. Small projects cannot change their end-users' entire environment, but they can engage the relevant stakeholders and ‘gatekeepers', such as service providers, facility managers or retailers.
When does it work?:
This tool is important when you want behavioural change to become embedded in everyday practices. It is likely to be particularly relevant when
- your target group is dependent on other stakeholders
- there is common agreement among the stakeholders on the importance of the issue
- there is a really a win-win situation to achieve: for example, when there are clear financial benefits for all, and when there are no powerful opposing interests
What do you need to look out for:
► Engaging stakeholders may require compromise – you need to stay alert and make sure you don’t have to compromise too much
►You need to find and engage stakeholders that are trusted by your target group
► Negotiating with stakeholders requires time and resources
Quality:
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Importance:
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